Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Roche
Project type
Medtech
Client Site
The Challenge
Following Roche’s acquisition of GenMark, the team needed to align on a unified product and brand experience during a period of organizational change. The product needed a significant UX overhaul to improve information architecture, system feedback, and visual consistency.
With limited design resources and no design leadership in place, the challenge was to establish clear direction, influence client stakeholders, and deliver a cohesive experience across both physical and digital touchpoints.
I stepped in to lead the effort. I needed to get scrappy, pulling in cross-functional internal HF/UX designers and stakeholders to define the experience and guide execution.
Role
- Facilitated on-site kickoff + stakeholder alignment
- Led design through post-acquisition transition
- Defined new UX strategy and architecture
- Conducted field research in hospital labs
- Directed end-to-end product redesign
- Proposed several Visual Brand approaches
- Partnered cross-functionally and delivered
cobas® eplex system
